ABOUT
THE MASTERCLASS
Marketing In Nigeria has gone a long way from where it began, with new practices springing up and new channels coming to light since the invention of the internet.
The global space has embraced technology to redefine experience and engagement across consumer and retail channels using innovations like Blockchains, Extended reality, Automation, Robotics, New Media and so much more.
However The Marketing industry in Nigeria has been unable to catch up with the pace of technological evolution that is changing the way people communicate and consume information.
As a leader in Marketing Innovation, We are rewriting the narrative and spearheading the conversation that will transform the Nigerian marketing Industry to a future-thinking and innovation driven industry with our expository Masterclasses featuring thought leaders and tech experts discussing future centric trends and how to play in the Future of Marketing.
PREVIOUS EDITION
MASTERCLASS 1.0
MASTERCLASS 2.0
Tech X Marketing
Selling the Future
VENUE
Eko Innovation Hub
50 Awolowo road, Ikoyi, Lagos
DATE TO BE COMMUNICATED
KEYNOTE
Speakers
JASBIR SANDHU
Senior Technologist
Jasbir is a Senior Technologist with multiple years of experience in Digital Transformation (DX) and User Experience (UX) through technical and functional process design and improvement.
DAVID RAAB
Founder, Customer Data Platform Institute
David M. Raab is founder and CEO of the Customer Data Platform Institute, which educates marketers and technologists about customer data management.
Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years. He speaks and teaches at events around the world. He is author of hundreds of articles on marketing technology and of the Marketing Performance Measurement Toolkit. Mr Raab is a graduate of Columbia University and Harvard Business School.
GARY VAYNERCHUK
CEO, VaynerMedia
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 5 locations.
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father's local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
THE
Panelist
Adewale Yusuf
Founder, CEO Techpoint Africa
Adia Sohwo
Chief Marketing Officer MTN
Gagan Bajaj
Sr. Director, Data and Analytics at Google
Tunji Adeyinka
Group Managing Director, Republicom President, EXMAN
Olamide Ajisegiri
Product Manager at Terragon Group
Abidemi Adesokan
Head, Marketing at TradeDepot
Agenda
08:00 AM
Arrival/Registrations
10:00 AM
Introductions
10:10 AM
Welcome Address
10:20 AM
Opening Keynote
11:00 AM
Tea Break
11:30 AM
2nd Keynote
12:10 PM
Panel Discussion
01:00 PM
GDM MarkHackathon Launch
01:30 PM
Vote of Thanks/Lunch
Register
MASTERCLASS:
TECH X MARKETING
TECH X MARKETING
SELLING THE FUTURE
GDM MARKETING INNOVATION MASTERCLASS
Tech X Marketing:
Selling the Future
Marketing In Nigeria has gone a long way from where it began, with new practices springing up and new channels coming to light since the invention of the internet.
The global space has embraced technology to redefine experience and engagement across consumer and retail channels using innovations like Blockchains, Extended reality, automation, robotics, New Media and so much more.
However The Marketing industry in Nigeria has been unable to catch up with the pace of technological evolution that is changing the way people communicate and consume information.
As a leader in Marketing Innovation, We are rewriting the narrative and spearheading the conversation that will transform the Nigerian marketing Industry to a future-thinking and innovation driven industry with our expository masterclasses featuring thought leaders and tech experts discussing future centric trends and how to play in the future of marketing.
PREVIOUS EDITIONS
WHAT TO EXPECT
KEYNOTE LECTURES
Data driven consumer experience
Guest Speakers will give a lecture each on a proposed topic.
PANEL DISCUSSION
Marketing in the Metaverse
A panel of 3 speakers
MARHACKATHON LAUNCH
Success Metrics
in Experiential Marketing
Officially launch the GDM Marhackathon
and unveil of shortlisted innovators.
KEYNOTE SPEAKERS
GARY VAYNERCHUK
Chairman, VaynerX CEO, VaynerMedia
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 5 locations.
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
DAVID RAAB
Founder, Customer Data Platform Institute
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years. Prior to his consulting career, Mr Raab held senior marketing positions in the publishing and direct-to-consumer marketing industries. Mr Raab regularly speaks and teaches at events around the world. He is author of hundreds of articles on marketing technology and of the Marketing Performance Measurement Toolkit. Mr Raab is a graduate of Columbia University and Harvard Business School.
JASBIR SANDHU
Senior Technologist
Jasbir is a Senior Technologist with multiple years of experience in Digital Transformation (DX) and User Experience (UX) through technical and functional process design and improvement.
PANELISTS
ADEWALE YUSUF
Adewale Yusuf is a visual
storyteller with a strong
interest in Technology and
humanity ecosystem. He is
the Founder and CEO of an
African leading Technology
media platform
Techpoint.africa.
ADIA SOHWO
Chief Marketing Officer
MTN
GAGAN BAJAJ
Sr. Director, Data and
Analytics at Google
TUNJI ADEYINKA
Group Managing
Director, Republicom
President, EXMAN
OLAMIDE AJISEGIRI
Product Manager at Terragon Group
ABIDEMI ADESOKAN
Head, Marketing at
TradeDepot
